Sustainable Brandon By Yensy López

I had the opportunity and pleasure to sit with Scott Blyth and discuss the group Sustainable Brandon to learn what they’re all about. Sustainable Brandon is a group of caring individuals who have a mutual goal of helping the planet, by helping Brandon become sustainable in all areas.

Blyth stated that the aim of Sustainable Brandon is to “Encourage and enable the city of Brandon and its residents to address the current climate crisis. Moving towards environmental sustainability as quickly as we can, and do so in ways that benefit marginalized community members who are most vulnerable to harms from climate change.”

Sustainable Brandon does a variety of things, such as working with provincial and city officials, workshops, strikes, city clean-ups, and Earth Day events. They have many achievements, one being working with the Riverbank Discovery Centre and helping with the process of installing solar panels on one of their buildings. They are also involved in a project involving the wetland that is south of Brandon, making sure it is acknowledged when expansions are considered.

Many feel hopeless about the climate crisis, but it is important to remember there are always ways to help individually, and as a community. Change is achieved as a collective, and Sustainable Brandon is a great group to be a part of. Some personal ways you can help the climate crisis are: walking/biking, taking public transportation, recycling, composting, consuming less meat, consuming less in general (not buying unnecessary things), and educating yourself and others on the climate crisis.

Everyone is welcome to join Sustainable Brandon! If you are interested, contact Madeline Robinson at bdnclimateaction@gmail.com. You can also follow them on Instagram @sustainablebrandonmb.

Sustainable Brandon By Yensy López

I had the opportunity and pleasure to sit with Scott Blyth and discuss the group Sustainable Brandon to learn what they’re all about. Sustainable Brandon is a group of caring individuals who have a mutual goal of helping the planet, by helping Brandon become sustainable in all areas.

Blyth stated that the aim of Sustainable Brandon is to “Encourage and enable the city of Brandon and its residents to address the current climate crisis. Moving towards environmental sustainability as quickly as we can, and do so in ways that benefit marginalized community members who are most vulnerable to harms from climate change.”

Sustainable Brandon does a variety of things, such as working with provincial and city officials, workshops, strikes, city clean-ups, and Earth Day events. They have many achievements, one being working with the Riverbank Discovery Centre and helping with the process of installing solar panels on one of their buildings. They are also involved in a project involving the wetland that is south of Brandon, making sure it is acknowledged when expansions are considered.

Many feel hopeless about the climate crisis, but it is important to remember there are always ways to help individually, and as a community. Change is achieved as a collective, and Sustainable Brandon is a great group to be a part of. Some personal ways you can help the climate crisis are: walking/biking, taking public transportation, recycling, composting, consuming less meat, consuming less in general (not buying unnecessary things), and educating yourself and others on the climate crisis.

Everyone is welcome to join Sustainable Brandon! If you are interested, contact Madeline Robinson at bdnclimateaction@gmail.com. You can also follow them on Instagram @sustainablebrandonmb.

Tyla's Historic Win: A Milestone for African Music on the Global Stage

In a landmark moment for African music, Tyla, the 22-year-old South African sensation, has made history as the inaugural recipient of the Best African Music Performance Grammy Award. Her chart-topping hit, "Water," which seamlessly blends elements of amapiano with Afro pop influences, triumphed over a field of established names in African music at the 2024 Grammy Awards. This victory not only underscores the Recording Academy's commitment to showcasing diverse musical talent but also highlights the evolving landscape of African music in the global arena.

While Tyla's win represents a significant step forward in recognizing African cultural significance, it also sheds light on the complexities of representation within the industry. "Water," with its incorporation of Western pop sensibilities alongside African rhythms, raises questions about the balance between authenticity and marketability in African music. While the track's crossover appeal undoubtedly contributed to its success on the international stage, it also prompts a broader conversation about the authenticity of African sounds in a globalized music industry.

Despite these complexities, there is no denying the impact of "Water" on the global music landscape. The track's unprecedented success speaks volumes about its universal appeal, topping charts and sparking viral trends across continents. From its No. 1 position on the Billboard U.S. Afrobeats Songs and Hip-Hop/R&B charts to its historic entry into the Billboard Hot 100, "Water" has solidified Tyla's position as a trailblazer in African music and propelled her to unprecedented heights of fame and recognition.

At the heart of "Water" lies a fusion of musical influences that transcends geographical boundaries. Tyla expertly combines the smooth melodies and production techniques of American R&B and pop with the infectious rhythms and instrumentation of South African amapiano, creating a sound that resonates with listeners worldwide. This fusion not only showcases the diversity of African musical traditions but also highlights the interconnectedness of global music cultures in an increasingly interconnected world.

While Tyla's Grammy win marks a significant achievement for African music, there is still much work to be done in terms of representation and recognition within the industry. Recording Academy CEO Harvey Mason Jr. acknowledges the need for deeper acknowledgment of lesser-known genres within the continent and emphasizes the importance of fostering cultural exchange through collaborations and artist relations. As the global music landscape continues to evolve, there is a growing opportunity to celebrate the richness and diversity of African musical traditions on a broader scale.

Tyla's historic win holds particular significance for young female performers in Africa, who continue to navigate a male-dominated industry. Her success serves as a beacon of hope for aspiring female artists across the continent, demonstrating that talent and creativity know no gender boundaries. From Ayra Starr to Bloody Civilian, Tyla's win has paved the way for a new generation of female voices to be heard and recognized on the global stage.

Despite the dominance of Nigerian artists in the Best African Music Performance category, Tyla's win underscores the contributions of South Africa to the global music scene. While artists like Wizkid and Burna Boy have undoubtedly played a significant role in popularizing African music on the international stage, there is a collective responsibility to ensure that the authenticity of African sounds is preserved and celebrated.

In essence, Tyla's historic Grammy win represents a milestone moment for African music, signaling a new era of recognition and appreciation on the global stage. As the industry continues to evolve, there is an opportunity to embrace the richness and diversity of African musical traditions, transcending geographical boundaries and cultural barriers in the pursuit of musical excellence.

$5 Million RenewBu Project Abandoned By Abdul Nadeem Myireh

Brandon University recently sent out a communique announcing that they are no longer going forward with their development of a new student information system, an effort that took four years and cost the university upwards of $5 million dollars. The multi-year project saw the introduction of the “RenewBU” fee to each term’s student fees (more than $300 a year for-time students!), which was intended to finance the modernization of information systems in respect to finances, registration, and student records. However many, myself included, initially believed the RenewBU fee was intended for the renovation of various buildings and facilities around campus. I believe it is this lack of clarity that may have further exacerbated student reactions to the news of B.U.’s withdrawal from their contract with Anthology Inc., the software developer based out of Boca Raton, Florida and tasked with designing the new student information system. Some students went as far as to say we have nothing to show for a multi-million-dollar project, and that the university should seek a refund from the company. One student, who requested that they remain anonymous, wrote that “those funds could have bought every student the textbooks and supplies they needed for their entire degree, or it could have gone towards a free-at-use cafeteria, scholarships, or even better pay for our instructors.”

Another proposed upgrade to the system would have allowed for the recognition of preferred names in student registration and documentation, which would have allowed students and staff alike to better establish their identity in an academic and professional setting. Although the current student portal does allow for the input of a preferred name, its use is merely superficial, as it does not actually change the name students are registered for classes with. The implementation of a new and improved system has been the subject of ongoing discussions among the student body, and for Linden Haubrick, a student at the university and longtime advocate for greater accessibility for queer students within the system, the news of the university’s withdrawal comes as a major setback to his efforts in getting the university to recognize preferred names. With no new student information system in development, many students find themselves growing increasingly frustrated with the lack of progress in the university’s “unwavering and unambiguous commitment to diversity.”

The frustration experienced by the student body is not exclusive, as David Huberdeau-Reid resigned from the board of governors in the week prior to B.U.’s announcing their withdrawal from the project. In an article published by the Brandon Sun and written by journalists Colin Slark and Matt Goerzen, Huberdeau-Reid stated that “it was revealed to the board of governors in January that Anthology had yet to provide any results” and that “three alternatives were pitched: continue with Anthology, continue with a reduced scope, or cancel the project and work on it in-house.” Indeed, the university did state in an email directed to students that they “are not finding a route to successfully implement the project according to the goals we had set and this will end our relationship with our current vendor, Anthology.” The email comes at a difficult time for many, as the Brandon University Faculty Association (BUFA) is finally proceeding in negotiations with the university over several issues after many weeks without progress.

Unfortunately, I find myself increasingly dissatisfied with the direction the university is going in, and in the wake of the university’s announcement I find myself with more unanswered questions; chief of which is the question of how the university can have nothing to show for a multi-million-dollar project, and how in the four years since the start of the project, Anthology Inc. has been unable to deliver even portions of a completed student information system? As the board of governors begins the surely difficult process of contracting a new developer to tackle the challenge of creating a new student information system, I sought further information on Anthology Inc., and unfortunately, the information that I have found has made me question the efficiency of the board of governors.

Anthology Inc. last made headlines in 2022, when they issued a refund of $850,000 dollars to the Oregon-based Rogue Community College. The software developer was found unable to process financial aid, registration, and other records, forcing the college to part ways with Anthology Inc. and return to their previous student information system while they sought another software vendor to pick up where Anthology Inc. left off. Further research into the company revealed a litany of complaints from current and former employees that date back to 2017, and allege of numerous issues such as poor leadership, poor training, and a lack of technical support that left them unable to support their customers, those being other universities. One employee wrote anonymously, “Whenever I worked there it was awful … although the people were nice, the company seemed to have no structure.” Another wrote “The turnover rate here is really high for a reason. My training group of 20 all quit after a few months because of bad equipment and management.” One student, after discovering Anthology’s contract with Rogue Community College, asked, “If the company has such poor performance, and such a poor track record, why was it even an option to get these systems put in place?”

Anthology Inc.’s refund came two years after Rogue Community College withdrew from their contract with the developer in 2020, the same year in which they were selected by the board of governors at Brandon University to develop our new student information system. I question whether or not the board of governors was aware of Anthology’s failure in their contract to Rogue Community College, or of the numerous allegations of mismanagement that circled the software developer; if they were in-fact aware of these issues, how did that affect their decision-making progress in staying with Anthology through a lack of progress and no sign of a finished product?

Although the future is uncertain for the university’s student information systems, as we now have no foreseeable deadline for when we can expect to see a modernized system by, it is up to the student collective to advocate not only for sensible spending, but increased scrutiny of any companies contracted to perform work for the university. Neither the institution nor its students can afford to finance yet another failed project.

Poems - by Mahé Rabesa

Moonlight

A light sheet lays over the fields 

As if to veil the truth 

Clouds act like the finest youth 

Pretending to live through the winds

Night falls slowly 

Leaving alone the graceful Sun before it dies 

The sky and its colours live only 

Through the trees the early star rise 

The moon dances between the trees 

Its faint rays in the valleys 

Shy will be the dawn 

After the night mourn 

Lucifer

The fountain of fire

Where happiness flows

Where sadness, distress are 

Words that don't exist

 

Do you know this place? 

I've tasted the warmth of the flames 

The beauty of your soul

The flavour of your tears

And, I cried on the Sun 

To make the dark clear

Yes, I cried on the Sun 

To dazzle your shadow

 

Look at paradise in hell 

And the fires under the sea

The tsunamis on earth

Rain that falls in the desert

 

I’ve heard the silent thunder 

Seen the invisible lightning  

I saw you dancing like the leaves falling from the trees 

I've seen you cry, you who makes all the ladies turn their heads 

Tell me your secret, and I'll tell you how to get there 

You'll taste the warmth of the flames 

The beauty of your soul 

The flavour of your tears 

Sunday

Sunday 

She is eighteen

And never had a dream

But she is the only one who can see the trees growing

She’s not a teen anymore

But not adult either

Something 

in 

between

Her name is Olympe

And if I didn’t close my eyes, I breathed again

Why didn’t I say something?

Maybe the rain would have stopped falling

She wasn’t ready, she wasn’t ready

She did not wait for the sun to rise

Impatience ran through her veins

She started her journey to the center of the earth far too soon

She wasn’t ready, she wasn’t ready

When leaving, she left behind all her flowers and books never opened 

Olympe once called 

She never called again

Her hands are no longer shaking

She falls asleep in the arms of Mother Earth

And one day,

One day, she’s going to be at peace

Because we will break the fire

And watch the birds fly 

                                     a

                                        w

                                           a

                                              y

Mother Earth

Even from the top of the world, you could not see 

And as we keep moving away

But can’t go anywhere because of those chains 

You should have looked at me 

And it is too late now

The rain started to fall

She is running way faster than you

She is carrying all the complains

All the screams that echo in the air

It is not like we can’t see each other

The wind didn’t warn you

He's a liar anyway

Keep the shouting

The rose never stays long on the grass

It is not because I’m tall

It is because no one listens carefully

You never heard

The river breath out its last breath

You never listened to the colours all around

You just listened to the snow hurt and rocks 

                                                                 revolution 

We are old now

We can have this conversation

Or walk away without ever being understood

I do not want to hide anymore

Please, let me raise the flag

And, if I had told you that they were always there? 

If I had said to you that I was never angry?

That the volcano deep inside me was already extinct 

The water would be clearer

Did I ever say that I wanted to be         with you?

                                                      alone

Student Spotlight - Hannah Delos Reyes by Jordan Dill

Student Spotlight - Hannah Delos Reyes

by Jordan Dill

Today we have an exclusive interview with an emerging artist whose talent and creativity have been making waves within the art community. We have the privilege of speaking with Hannah Delos Reyes (@hannahdelosreyes.art), a student at Brandon University, who graciously granted us a glimpse into her world of artistic expression. As she guided us through the vibrant corridors of Brandon University's art facilities, Hannah shared insights into her journey as an artist and how her education has been instrumental in nurturing her artistic vision. With each piece she creates, Hannah infuses profound meaning drawn from her cultural roots or personal experiences, inviting her audience into a narrative-rich exploration of her work. Unlike some artists who struggle to articulate the essence of their creations, Hannah possesses a unique ability to vividly convey the stories behind her art, offering viewers a deeper understanding of her creative process and the messages she seeks to convey. Below are a few questions we were able to ask her during our interview. 

“Does your culture, upbringing , or any other influences around you get reflected into your work?”

Absolutely, my cultural background and upbringing play a significant role in shaping the themes and motifs that are prominent in my artwork. As an artist, I find myself continually drawn to exploring aspects of my heritage through my creative expressions. Growing up immersed in Filipino culture, traditions, and values, I developed a deep appreciation for the rich tapestry of stories, symbols, and imagery that define my cultural identity. This profound connection to my roots is evident in many of my art pieces, particularly those that I've produced during my time as a student at Brandon University. Whether it's through vibrant paintings, intricate sculptures, or thought-provoking installations, I strive to infuse elements of Filipino culture into my work, celebrating its beauty, resilience, and diversity. From exploring traditional Filipino folklore and mythology to examining contemporary issues faced by the Filipino diaspora, my art serves as a platform for me to reflect on and engage with the complexities of my cultural heritage. By incorporating Filipino symbols, iconography, and themes into my artistic practice, I aim to not only pay homage to my roots but also to spark meaningful conversations and connections with viewers from diverse backgrounds. Through my art, I hope to bridge the gap between cultures, fostering a deeper understanding and appreciation for the richness of Filipino heritage while also exploring the universal themes of identity, belonging, and the human experience.

“Who are your biggest artistic influences?”

My artistic journey has been profoundly influenced by a diverse array of both historical masters and contemporary visionaries, each leaving an indelible mark on my creative ethos. Drawing inspiration from the timeless masterpieces of Michelangelo and Vincent Van Gogh, I am captivated by their mastery of form, colour, and emotion, which continue to serve as guiding beacons in my artistic exploration. The bold, dynamic portraiture of Kehinde Wiley and the evocative storytelling of Kara Walker resonate deeply with me, inspiring me to infuse my work with narratives that challenge, provoke, and uplift. Additionally, the hauntingly beautiful prints of David Blackwood have left an enduring impression on me, igniting a passion for printmaking and the power of visual storytelling. As I navigate the ever-evolving landscape of contemporary art, I find myself continually drawn to the works of these influential artists, integrating elements of their styles, techniques, and philosophies into my own artistic practice. From the classical grandeur of Michelangelo to the bold experimentation of Van Gogh, from the vibrant portraiture of Wiley to the poignant narratives of Walker, and from the haunting prints of Blackwood, each of these artistic luminaries has played a pivotal role in shaping my artistic voice and vision. Through their timeless contributions to the world of art, they have not only expanded my creative horizons but also challenged me to push the boundaries of my own artistic expression, striving to create work that is both deeply personal and universally resonant.

“Describe your ideal work environment.”

My ideal work environment is one that offers a balance of solitude and inspiration, allowing me to fully immerse myself in the creative process while staying energized and focused. I find that I am most productive when I have the space to work alone, free from distractions, enabling me to concentrate deeply on my artistic endeavours and explore ideas without interruption. Whether it's a cozy studio tucked away from the hustle and bustle of the outside world or a quiet corner of a well-lit room, I thrive in environments that foster a sense of calm and concentration.

Natural light is essential to my creative process, as it not only illuminates my workspace but also infuses it with a sense of warmth and vitality. The soft glow of sunlight streaming through windows not only enhances the colours and textures of my materials but also uplifts my mood and enhances my productivity. Similarly, during nighttime work sessions, I appreciate the presence of bright, adjustable lighting that mimics the effects of natural daylight, allowing me to work comfortably and efficiently even after the sun has set.

In summary, my ideal work environment is characterized by solitude, natural light, and a tranquil atmosphere, providing me with the optimal conditions to unleash my creativity and bring my artistic visions to life.

“Do you have a preferred medium ?”

My artistic versatility encompasses a wide range of mediums, from painting and mixed media to watercolour, ceramics, and printmaking. While I am proficient and comfortable working with each of these mediums, drawing holds a special place in my heart as my primary area of expertise and passion. Through drawing, I am able to fully express my ideas, emotions, and observations with a level of precision and detail that resonates deeply with me.

With a solid foundation in drawing techniques and a wealth of experience honing my skills, I approach each artwork with a meticulous attention to line, form, and composition. Whether I'm creating intricate pencil sketches, expressive charcoal drawings, or vibrant ink illustrations, drawing allows me to explore the nuances of light and shadow, texture, and perspective, breathing life into my subjects and narratives.

While I am open to experimenting and pushing the boundaries of my artistic practice across various mediums, drawing remains my preferred and most proficient mode of expression. It serves as the cornerstone of my creative process, providing me with a versatile and powerful tool to convey my artistic vision and connect with viewers on a profound level.

“How do you handle constructive criticism?”

Constructive criticism is an integral part of my growth and development as an artist, and I approach it with a mindset of openness and receptivity. Rather than viewing criticism as a negative reflection of my work, I see it as an invaluable opportunity for learning and refinement. When receiving constructive feedback, I strive to maintain a sense of humility and objectivity, recognizing that there is always room for improvement and growth.

I approach constructive criticism as a form of mentorship, drawing upon the insights and perspectives of others to gain a deeper understanding of my own artistic practice. I actively seek out feedback from peers, mentors, and instructors, valuing their input as a means of gaining fresh perspectives and identifying areas where I can enhance my skills, concepts, and research.

Instead of taking criticism personally, I view it as a catalyst for self-reflection and self-improvement. I carefully consider the feedback I receive, weighing its validity and relevance to my artistic goals and aspirations. From there, I channel that feedback into actionable steps for improvement, whether it involves refining my technical skills, revisiting my conceptual approach, or conducting further research to deepen my understanding of a subject.

“Do you have a favourite piece of your work and why is it your favourite?”

While I don't necessarily have a single favourite piece among my body of work, there is one particular artwork that holds a special significance in my artistic journey. Titled "Metamorphosis," this oil painting marked a pivotal moment in my career as an artist when I received my first major commission in 2022.

"Metamorphosis" not only represents a significant milestone in terms of professional recognition and validation but also holds a deeper personal resonance for me. Through this painting, I had the opportunity to explore themes of transformation, growth, and self-discovery, mirroring my own journey as an artist navigating the ever-changing landscape of the art world.

Beyond its thematic depth, "Metamorphosis" served as a catalyst for expanding my artistic horizons and establishing myself within the broader art community. The success and visibility garnered from this commission opened doors to additional opportunities, allowing me to connect with new clients, showcase my work in prominent exhibitions, and further establish my presence within the art world.

Moreover, "Metamorphosis" embodies the essence of my artistic style and vision, encapsulating the elements of storytelling, symbolism, and emotional resonance that define my creative voice. Its creation not only solidified my identity as an artist but also provided a platform for me to share my unique perspective and connect with audiences on a deeper level.

Overall, while I cherish each of my artworks for their individual significance and contributions to my artistic journey, "Metamorphosis" holds a special place in my heart as a symbol of growth, opportunity, and the transformative power of art.

“What is your favourite time of day to create?”

My favourite time of day to create varies depending on the setting and circumstances. When I'm working on a drawing or painting at home, I find that I am most inspired and productive when I start right away in the morning, as soon as the sun is up. There's something about the freshness of the morning light and the sense of quietude that accompanies the early hours of the day, which invigorates my creativity and sets a positive tone for my artistic endeavours. Beginning my creative process in the morning allows me to establish a focused mindset and dedicate uninterrupted time to fully immerse myself in my work, exploring ideas and bringing my artistic vision to life with clarity and purpose.

On the other hand, when I'm working in the art studios at school, my preferred time to create shifts to the nighttime. The evening hours offer a different atmosphere and energy, characterized by a sense of tranquility and solitude that lends itself well to deep, concentrated work. With fewer distractions and a sense of quietude permeating the studio space, I find that I am able to enter a state of flow more easily, allowing my creativity to flourish and my ideas to take shape with greater freedom and spontaneity. Working at night in the art studios provides me with a sense of creative liberation, enabling me to explore new techniques, experiment with different mediums, and push the boundaries of my artistic practice in ways that are both exciting and rewarding.

In summary, whether it's the early morning light at home or the peaceful ambiance of the nighttime in the art studios at school, I embrace the unique opportunities and creative energies that each time of day offers, adapting my creative process to suit the environment and maximize my artistic potential.

“What challenges do you think artists face today?”

I could go on for hours about this:

Financial Struggles: Many artists face financial instability due to the unpredictable nature of the art market, limited access to funding and resources, and the expectation to produce work without guaranteed income.

Exposure and Recognition: With the vast array of artists and artworks available online and in galleries, it can be challenging for emerging artists to stand out and gain recognition for their work, making it difficult to attract the right audience and establish a strong artistic presence.

Balancing Artistic Vision with Commercial Demands: Artists often grapple with the tension between staying true to their artistic vision and creating work that appeals to commercial tastes and trends, especially when seeking opportunities for exhibition, representation, or sales.

Access to Resources and Opportunities: Limited access to affordable studio space, art supplies, mentorship, and professional development opportunities can hinder artists' ability to fully explore their creative potential and navigate the art world.

Navigating the Digital Landscape: While the internet has provided artists with unprecedented opportunities to showcase their work and connect with audiences globally, it has also created new challenges, such as managing online presence, combating plagiarism and copyright infringement, and navigating the complexities of online sales and marketing.

Social and Political Challenges: Artists often grapple with addressing social and political issues in their work, navigating censorship, criticism, and backlash, while also striving to create meaningful and impactful art that resonates with diverse audiences.

Mental Health and Well-being: The solitary nature of artistic practice, coupled with the pressures of self-promotion, rejection, and financial insecurity, can take a toll on artists' mental health and well-being, leading to burnout, anxiety, and depression.

Ultimately, it is all about finding the right people, whether it’s your audience, support, or resources. People are what factor into all of the above.

“Do you have any upcoming projects or collaborations you are looking forward to?”

As a full-time student nearing graduation and balancing multiple part-time jobs, my schedule is currently quite demanding. However, I am excited about a few upcoming projects and potential collaborations that I have in the pipeline.

While these projects are still in the planning stages, I am eager to dive into them once I have more time and bandwidth available after completing my studies and managing my part-time commitments. Despite the challenges of juggling multiple responsibilities, I am committed to pursuing my passion for art and embracing opportunities for growth, collaboration, and creative expression in the months ahead.

Revolutionizing Learning with FlashIQ: An Insight into its Creation and Impact An Interview with Hashim Farooq by Jordan Dill

Revolutionizing Learning with FlashIQ: An Insight into its Creation and Impact

An Interview with Hashim Farooq by Jordan Dill

Introduction:

Most students in their free time have to balance studying, work, and their social life imagine building an app and fitting it into your schedule. Well, can you imagine the vast amount of time it takes to create and develop an app? Today, I got to sit down with Brandon University senior business student Hashim Farooq as he discusses his app FlashIQ. From the moment he sat down, I could see he was just built different. Brimming with positivity and energy some could only hope to attain after 2-3 cups of coffee.

Interview Questions:

1. What was your Inspiration Behind Creating FlashIQ?

"The inspiration for creating FlashIQ came from my own experiences as a student," says Hashim Farooq. "I often found myself needing a more efficient and engaging way to learn and memorize complex concepts." This desire to enhance the learning experience led to the inception of FlashIQ, with a mission to make learning more interactive and accessible for everyone, especially in an academic setting.

2. What specific problems did you hope to Address and who were your target audience?

"FlashIQ tackles the challenge of retaining vast amounts of information efficiently," explains Farooq. "It helps students make their learning less overwhelming by breaking it down into parts." The app caters to students, professionals, and lifelong learners who need to memorize and recall information quickly. By incorporating spaced repetition, interactive flashcards, and multiple-choice tests, FlashIQ enhances memory retention and makes learning more engaging.

3. Can you describe the development and launch Process?

"The development of FlashIQ was a meticulous process that began with identifying key features and designing a user-friendly interface," Farooq details. "We utilized agile software development, with a focus on Swift for iOS development. This ensured that the app was robust and intuitive, with seamless interaction across all Apple devices." The launch involved beta testing to gather initial feedback, followed by a phased rollout to manage server loads and address any emerging issues.

4. Did you have any challenges During the Development stage?

Navigating the complexities of UI and UX optimization posed significant challenges during FlashIQ's development. "With educational apps like FlashIQ, it's crucial to prioritize intuitive design," Farooq remarks. "Balancing user engagement with educational value was also very tricky, as was ensuring seamless performance across different iOS devices."

5. What makes Flash IQ Different from other Apps?

"What sets FlashIQ apart from other educational apps is its comprehensive approach to learning," Farooq highlights. "We've combined spaced repetition, interactive elements, and multiple-choice tests to create a holistic learning experience." FlashIQ stands out through its personalized learning experience, offering a wider range of customizable flashcards, an easy-to-use UI, and the ability to add sketches and diagrams to flashcards for free.

6. What type of Feedback and Suggestions have you taken into consideration?

"The feedback has been overwhelmingly positive, especially regarding the app's user interface and the effectiveness of the learning algorithm," Farooq shares. "We've incorporated suggestions such as more diverse flashcard topics and the ability to share flashcards with peers, enhancing the collaborative learning experience."

7. What Marketing Strategies have you used?

"We've used a mix of content marketing, social media engagement, and partnerships with educational institutions," Farooq explains. "The most successful strategy has been leveraging user testimonials and word-of-mouth referrals, as they authentically showcase the app's impact. While marketing efforts have been limited pre-revenue, we're focused on building a strong user base."

8. Is there a Monetization Plan in the future?

"Currently, FlashIQ operates on a freemium model," Farooq reveals. "Basic features are free, while advanced features, like AI card generation and text-to-speech, will require a subscription. We're exploring partnerships with schools and content collaborations as additional revenue streams."

9. Are there any Future Updates or Features coming soon?

"We're planning to integrate AI-driven personal tutors and expand our content to cover more subjects," Farooq discloses. "Also in the pipeline is a feature that allows users to create and share their own flashcard sets with the community. Additionally, we're working on allowing students to register with a university course so that professors could share study sets and notes, similar to TopHat. The future of AI in education is bright, with the potential to cater to each individual student and their learning style."

10. Do you have any Advice for Aspiring Entrepreneurs or App Developers?

"My advice would be to thoroughly research your target market and continuously engage with your users for feedback," Farooq advises. "If you want to start building something, whether it be an app or a business, the hardest part is starting. Start with what you know and what you have. Stay flexible and ready to pivot if needed, and don't underestimate the importance of a solid marketing strategy. Most importantly, be passionate about your idea and resilient in the face of challenges."

In conclusion, FlashIQ represents a paradigm shift in the way we approach learning. By leveraging technology to enhance memory retention and engagement, Hashim Farooq, a senior of Brandon University, has created a tool that empowers students and lifelong learners alike. As the educational landscape continues to evolve, FlashIQ has amazing potential to shape the future of learning one flashcard at a time.

A Look Back in Music History Miles Davis: The Birth of the “Cool” by Hannah Hiebert

A Look Back in Music History

Miles Davis: The Birth of the “Cool”

by Hannah Hiebert

Welcome to the “Music History” column! In this column we are going to briefly discuss one of the most distinguished and influential jazz musicians of the twentieth century. Allow me to introduce you to Miles Davis!

A trumpeter, band leader, and composer all in one, Davis was at the forefront of nearly every major development in jazz from World War 2 all the way up to the 1990s. He was partially responsible for the creation of modal jazz, which in turn allowed for “jazz fusion” to arise from his work alongside other musicians during the late 1960s and into the early 1970s. It was Davis’s send recordings, along with live performances of his many influential bands, that lead to the acceptance of jazz as music with long-lasting artistic value.

Between 1950 and 1955, Davis primarily recorded music as a leader for Prestige Records and Blue Note records within a wide range of small-group settings. Around this time, Davis was heavily influenced by pianist Ahmad Jamal, whose style greatly contrasted with the often “busy” sound of what was then referred to as BeBop. Davis would then go on to frequently play in the jazz clubs of New York.

After overcoming addiction, Davis created a series of important recordings for Prestige Records in 1954 that could later be collected on albums including: “Bags Groove, Miles Davis and the Modern Jazz Giants”, and also, “Walkin”. It was around this time that Davis began to use the Hermon mute to darken the timbre of his trumpet. It was this very trumpet tone that would be associated with Davis throughout the duration of his career. By 1955, Davis successfully formed his first incarnation of the renowned, “Miles Davis Quintet”. The first recordings of the group were made for Columbia Records and would later be released on “‘Round About Midnight”. Even in the present day, the Miles Davis Quintet is often recognized as one of the greatest musical groups in the history of jazz.

Much later in his life, Davis would continue touring with a band of constantly changing personnel and critical stock at a higher level than it ever had been before. His last recordings were the hip-hop influenced studio albums “Doo-Bop” and “Miles and Quincy Live at Montreux”, a collaboration done with Quincy Jones himself for the 1991 Montreux Jazz Festival. It was here that Davis would perform repertoire from this classic 1960s recordings for the first time in decades.

Miles Davis’s music is still held in high regard by jazz musicians in the present day. His music would go on to be learned and performed by high school jazz bands, small jazz ensembles, and would forever be remembered as, “The Birth of the ‘Cool’”.

Source for Research Provided by: “NewWorldEncyclopedia.org”

Pain in Black by Zen

Yet again, a soul taken away Why ?

Because of the colour of his skin?

Because of the chances he was never given ? A young man lost his life

For being an immigrant?

For struggling with his mental?

For being young?

A young man's fate, in injustice, lies. No questions asked, 3 shots to dead

“We serve to protect” they solemnly claim

But you took a man too soon from the bosom of the arms he fled for for a better life “We are one”

Lies unfold , as a black man’s life goes cold.

Verses on Embracing Life's Lessons Mahé Rabesa

Renaissance

Lying on the ground I watch the stars 

If they fall I'll be there to swallow them

You'll taste their sweetness when you kiss me one last time 

Before the sea rips everything away, the waves wash away what's left of us 

Don't worry the wind of the golden storm will blow away all your failures 

The ones you don't dare say out loud

The ones you hide in the pit of your stomach 

They'll follow you until daybreak

 

And you take them by the hand and expose them to the light

You will understand that they are the reason you are who you are today

We don't attach ourselves to victory, ideas or freedom

We make them bloom like annuals so they come back every year 

We learn to fall low, to crawl, to tie ourselves down to get up again 

For it's with sadness that today nothing is more important than watching the pixels go by

Endlessly, ceaselessly, hungrily you eat to soothe yourself

With information, notifications and beautiful illusions 

Feeding your anxiety and depression

So, very disappointed with what I've taken from us 

No exchange or refund 

Unchanged by change 

Continue to grow without changing our clothes 

So, perhaps reinvented in our size

Well-fitted, made-to-measure, clinging to our skin 

So that we never cease to reborn

 

In more beautiful forms that only night can hide 

And turn your curves into fleeting shadows 

 

You run or you walk straight

No detours, no delays

You've been given no choice

Stop not knowing what you're doing

Like a point of no return 

And good-byes again 

Through faded flowers and salty tears 

In the garden of forgotten souls

Enchanté, I never found myself there

You always end up back to the first square

Mother Earth

Even from the top of the world, you could not see 

And as we keep moving away

But can’t go anywhere because of those chains 

You should have looked at me 

And it is too late now

The rain started to fall

She is running way faster than you

She is carrying all the complains

All the screams that echo in the air

It is not like we can’t see each other

The wind didn’t warn you

He's a liar anyway

Keep the shouting

The rose never stays long on the grass

It is not because I’m tall

It is because no one listens carefully

You never heard

The river breath out its last breath

You never listened to the colours all around

You just listened to the snow hurt and rocks 

                                                                Revolution 

We are old now

We can have this conversation

Or walk away without ever being understood

I do not want to hide anymore

Please, let me raise the flag

And, if I had told you that they were always there? 

If I had said to you that I was never angry?

That the volcano deep inside me was already extinct 

The water would be clearer

Did I ever say that I wanted to be         with you?

                                                      alone

J. Cole’s “Middle Child” Achieves Monumental Success by Olorunfemi Gbenga

In the ever-evolving landscape of the music industry, achieving platinum status is a significant milestone that only a select few artists can claim. However, J. Cole’s “Middle Child” has surpassed even these lofty expectations, reaching an extraordinary 9 times platinum. This article will delve into the journey of “Middle Child,” exploring the factors that contributed to its

success and the impact it has had on J. Cole’s career. Released on January 23, 2019, “Middle Child” emerged as the lead single for J. Cole’s Dreamville compilation album, “Revenge of the Dreamers III.” Produced by T-Minus, the song quickly gained traction for its catchy beat, insightful lyrics, and J. Cole’s distinctive delivery. The track addresses J. Cole’s position in the

rap industry, encapsulating the essence of being the “middle child” between the old and new generations of hip-hop. “Middle Child” didn’t take long to make its mark on the charts. Debuting

at number 26 on the Billboard Hot 100, the single showcased J. Cole’s ability to create commercially successful music without sacrificing his lyrical prowess. Its staying power was

evident as it continued to climb, eventually peaking at number 4 on the chart. The critical

reception mirrored the song’s commercial success. Critics praised J. Cole’s introspective lyrics, citing his adept storytelling and social commentary. The track resonated with audiences, earning

J. Cole newfound respect as a rapper who could balance mainstream appeal with artistic

integrity.

“Middle Child” not only benefited from J. Cole’s individual star power but also from the

collaborative efforts of Dreamville, the record label founded by J. Cole himself. The song was a

key component of the “Revenge of the Dreamers III” compilation album, a project that

showcased the talent within the Dreamville roster and featured collaborations with a diverse

array of artists. The album’s success served to elevate “Middle Child” further, as fans of other

featured artists discovered the single through the compilation. This collaborative approach not

only propelled J. Cole’s career but also solidified Dreamville as a powerhouse in the hip-hop industry. One of the reasons behind “Middle Child”’s widespread appeal is its thematic depth. J.

Cole, known for his introspective and socially conscious lyrics, uses the song to comment on his

position as a bridge between the older and newer generations of hip-hop. The struggles of being

caught in the middle, seeking validation from both sides, resonated with listeners facing similar

challenges in their own lives. The relatability of “Middle Child” contributed to its longevity on the charts and its enduring popularity. Fans found solace in the fact that even a successful artist

like J. Cole faces internal and external conflicts, adding a layer of authenticity to the track that

transcended traditional hip-hop narratives.

Accompanying the track was a visually striking music video that further enhanced its

impact. Directed by Mez, the video complemented the song’s themes, featuring symbolic

imagery and cinematic storytelling. The visual representation of J. Cole’s journey added another

dimension to the overall experience, making “Middle Child” a memorable and complete artistic

package. In the digital age, streaming numbers are a significant indicator of a song’s popularity.

“Middle Child” dominated streaming platforms, amassing millions of plays across platforms like

Spotify, Apple Music, and YouTube. The accessibility of the song on these platforms contributed

to its widespread reach, ensuring that fans worldwide could easily engage with and share the track. Beyond its commercial success, “Middle Child” had a notable cultural impact. The song

became an anthem for those who felt overlooked or misunderstood, transcending its status as a

piece of entertainment to become a cultural touchstone. Memes, references, and social media

discussions further propelled the song into the public consciousness, solidifying its place in the

cultural zeitgeist. “Middle Child” marked a crucial point in J. Cole’s artistic evolution. While he

had already established himself as a respected rapper, the success of this single displayed his

ability to navigate the changing landscape of hip-hop without compromising his authenticity.

“Middle Child”’s universal themes and relatable content demonstrated J. Cole’s growth as an artist who could connect with diverse audiences. The journey to 9 times platinum is a testament to the song’s popularity, and a reflection of the industry’s acknowledgment of its impact. The Recording Industry Association of America (RIAA) awards platinum certifications based on a combination of sales and streaming numbers, making “Middle Child”’s 9x platinum status a rare achievement that underscores its enduring appeal.

J. Cole’s “Middle Child” stands as a testament to the power of authentic storytelling and

the ability to bridge generational gaps within the hip-hop landscape. Its journey from the lead

single on a compilation album to 9 times platinum is a remarkable feat that reflects not only the

song’s inherent quality but also J. Cole’s strategic approach to music-making and his impact on

broader culture. As “Middle Child” continues to resonate with audiences, it serves as a blueprint

for artists navigating the complexities of the modern music industry while staying true to their

artistic vision.

Discovering the Charms of Brandon, Manitoba: A Guide to Fun Things to Do

As the winter season blankets Brandon, Manitoba in a fresh, white coat of snow, it’s easy to be enticed by the warmth of your own house and the attraction of TV. The season’s chill, however, does not have to force you to hibernate. While winter has arrived, it also comes with its a lot of entertaining activities that will remove the thought of remaining inside. There is no reason to spend the long winter months watching the TV. Even when the landscape is blanketed in snow, there are several ways to embrace the season and make the most of the icy paradise in Brandon. In this guide, we’ll look at a variety of interesting activities to do in Brandon during the winter to ensure you get the most out of the season’s beauty and excitement. So, bundle up and head outside, because Brandon is bursting with winter adventures that will have you yearning for more chilly days and starry nights. Here is a comprehensive guide to the fun things you can do in Brandon.

The Daly House Museum: To delve into Brandon’s history, make your way to The Daly House Museum. This historic house has been transformed into a museum that offers a captivating glimpse into the city’s past. Explore the carefully preserved rooms, each of which tells a unique story about Brandon and its residents.

Art Galleries Abound: Art lovers, rejoice! Brandon is home to various art galleries, including the Art Gallery of Southwestern Manitoba. Local and modern art shows provide a cultural flavour to your visit. The city’s artistic scene is alive and thriving, and the galleries provide a venue for them to present their work.

Sample Local Flavours at Restaurants and Cafes: Brandon, like any other city, has a distinct culinary scene. The city’s food scene is a delightful adventure waiting to be savoured, with charming cafes serving aromatic coffees and fresh pastries to upscale restaurants offering a diverse range of cuisines. Try local specialties or international dishes; there are plenty of options, and you won’t be disappointed.

Experience Cultural Events: Brandon’s cultural events are also centred in the Western Manitoba Centennial Auditorium. Check the schedule for upcoming concerts, theater performances, and other artistic events. Brandon’s art and cultural scene is diverse and rich, and seeing a live performance is an excellent way to appreciate it.

Ice Skating: Put on your skates and head to one of the city’s many ice rinks for some traditional winter fun.

Winter Photography: Capture the arousing beauty of Brandon’s winterscapes. The snow-covered landscape makes for stunning photography.

Ice Fishing: For fishing enthusiasts, ice fishing on frozen lakes is a thrilling way to spend a winter day.

Snowshoeing: For a peaceful winter hike, grab some snowshoes and explore the snow-covered landscapes.

Skiing and Snowboarding: While Brandon does not have any ski hills, you can plan a day trip to nearby ski resorts such as the Asessippi Ski Area and Resort.

Brandon Hills Wildlife Management Area: Nature lovers can escape the hustle and bustle of the city by visiting the Brandon Hills Wildlife Management Area. This sanctuary provides excellent opportunities for hiking and wildlife observation. Keep an eye out for native flora and fauna, and don’t forget to bring your camera to capture the area’s tranquil beauty.

All four seasons are prosperous in Brandon, Manitoba. Regardless of the season, this destination has something to offer everyone thanks to its rich history, dynamic cultural scene, and breathtaking natural settings. To make the most of your trip to this enchanting city, whether you’re a visitor or a local, don’t pass up the chance to find Brandon’s hidden treasures.

A Fresh Life for a Historical Giant: The Impact of the Revitalization of the McKenzie Seeds Building on BU Students

The brick giant silhouetted against Brandon’s skyline has presided over the city for over a century. The building’s story is one deeply engrained in Brandon’s community, as well as Brandon University itself. A. E. McKenzie and his family moved to Brandon in 1882 when he was twelve years old. He took over his father’s seed and grain business in 1896 and started selling garden seeds, quickly growing the company to over one-hundred employees here in Brandon. He needed a space to house his growing company, and an office building was constructed in 1910 that still stands today next to the 1918 addition we recognize as the second tallest building in our city. With his success, McKenzie provided a large endowment to Brandon University (then Brandon College) in 1939 and the university’s “McKenzie Building” was named in his honour. McKenzie’s company still exists to this day, but they moved from the historical site in downtown to their new building on Parker Boulevard in 2008. The company’s former building has sat vacant ever since… until now.

In the middle of October, a new company called Brandon Fresh Farms announced their plan to invest $30 million to restore the historical McKenzie Seeds building into a controlled environment agricultural farm. Brandon Farm Fresh is anticipated to employ twenty to thirty-seven full-time and twenty-five to eighty part time employees to produce a variety of fresh produce year-round. Tomatoes, cucumbers, peppers, and herbs are the main plants they intend to grow. The produce will be sold directly to the community, and overflow will be sent to local grocery stores and food banks. The company is set to officially open its operations to the public in 2025.

Just as the McKenzie seeds company helped the university all those years ago, Brandon Farm Fresh will benefit our students here at BU. The first prospect the project will bring to our students is the opportunity for jobs. Current students pursuing certain science degrees, like biology, might find it interesting and helpful to work a part-time position at the artificial farm for experience relevant to their field of study. Furthermore, the company’s full-time positions will provide an opportunity for our graduating students to find permanent work in Brandon instead of being forced to move to Winnipeg or other provinces to pursue their desired career.

Additionally, the project could help revitalize our city’s downtown area. In a previous Quill article, junior reporter Abdul Nadeem Myireh wrote about how we as students can help revitalize our downtown by supporting businesses in the area. Brandon Farm Fresh will be one of these businesses. If they are supported and manage to run a successful business in downtown, other businesses will look to them as a leading example. More companies might buy older or historical buildings in our downtown and give them new life, in addition to diversifying Brandon’s downtown community.

The largest impact, however, of Brandon Farm Fresh’s project to BU students is that of the student diet. We all know Harvest Hall can be… unreliable… at times, when it comes to offering a nutritious meal. Additionally, the skyrocketing grocery prices deter students, both searching for food outside of Harvest Hall and those renting apartments or houses, from the fresh produce aisles of our grocery stores. The artificial agricultural farm could change this, as one of their plans is to make fresh produce more affordable for the citizens of Brandon. The project could provide an opportunity for students to add healthier foods into their diets for a cheaper cost, and a healthier diet will give students more motivation and clearer thoughts to properly thrive in the university environment.

As promising as the project is, the McKenzie Seeds building is notorious for creating false hope within the community. While Brandon Farm Fresh’s project would certainly revolutionize the city and help our students – with the new economic prospects and the potential to help in the revitalization of downtown – the deal has not been completely finalized yet. If Brandon Farm Fresh’s project is followed through to completion, we as students can be the first to show our support and ensure the project is a success that helps our community, and students, flourish.

All of the historical information for this article came from Historic Sites of Manitoba: A. E. McKenzie Building (30 Ninth Street, Brandon) (mhs.mb.ca), and the information about Brandon Farm Fresh came from the Brandon Sun’s article BFF plans $30M McKenzie Seeds building overhaul – Brandon Sun

J. Cole’s “The Off-Season” (and the Quenchless Thirst for “The Fall Off”)

J. Cole is a legend in the field of contemporary hip-hop, and his mastery of the lyric and his insightful narrative have caught the ears of his listeners all around the world. His sixth studio album, “The Off-Season,” which was released in May 2021, was evidence of his work as a musician and explored themes of achievement, aspiration, and personal development. Fans were astounded by the lyrical genius of “The Off-Season.” It was not just about enjoying the now; it was also about longing for the future. I am going to take a tour of some of my best songs and features in “The Off-Season,” exploring the lyrical depths of J. Cole’s talent. We also investigate the mystery surrounding his forthcoming project, “The Fall Off.” With no release date in sight, “The Fall Off” has developed into an intriguing masterpiece-in-the-making, igniting curiosity and expectation among his uneasy fan base and the music industry at large.

“The Off-Season”

J. Cole’s “The Off-Season” debuted with a sense of expectation, which is evidence of the rapper’s extraordinary talent and reliability. This 12-track album by J. Cole is a poetic triumph, exhibiting his narrative skills and deep wordplay. It reflects his experience in the music business, his fame, and the difficulties he has faced. The remarkable listing of guest performers on “The Off-Season” is one of its best qualities. Although J. Cole frequently takes a more solo-focused approach in his projects, he purposefully incorporated partnerships with some of the industry’s biggest names to give diversity and depth to the album. The following are some standout artists to me:

21 Savage: 21 Savage joins J. Cole on the song “My Life,” contributing a verse that goes well with Cole’s reflective examination of fame and accomplishment. This record stands out on the album because of the two performers’ chemistry.

Lil Baby: The song “Pride is the Devil” includes Lil Baby, giving the album a more modern feel. The power of the song is increased by Lil Baby’s appearance as it addresses themes of ego and the dangers of success in the music industry.

Diddy: Diddy an unexpected collaboration, Diddy contributes to the album’s reflective and inspirational outro, “Let Go My Hand.” His wise words have a lasting impact, and serve as a perfect climax to J. Cole’s inner journey.

So, there you go, these are my best features on the album.

“The Fall Off”: Anticipation Builds with No Release Date

While “The Off-Season” has wowed his fans with its lyrical skill and musical brilliance, it also eagers the wait to the much-awaited project, “The Fall Off.” Since J. Cole has been hyping “The Fall Off” for a while now, like in Drakes’ new album that just dropped a few days ago titled “For all the Dogs.” J. Cole said, and I quote, “I’m naming the album the fall off - it’s pretty iconic because it ain’t no fall of me.” Such lyrical brilliance. This is one of many features he has been on for a year or two now. Excitement for this album is at an all-time high. The absence of a release date is one of the distinctive features of the excitement surrounding “The Fall Off”. This vagueness has been skillfully used by J. Cole to create suspense and mystery. He has cultivated a sense of mystery and anticipation that is uncommon in the era of immediate satisfaction, by keeping fans in the dark about when the album will be released. J. Cole’s strategy for “The Fall Off” stands out in an era of unexpected album releases and highly planned marketing campaigns. He has decided to depend on the rapport he has established with his fan base over the years and let the music speak for itself. The anticipation for “The Fall Off” to hit the ear of his fanbase has only grown due to this technique.

The Expectations for “The Fall Off”

The expectation for “The Fall Off” is not just based on its ambiguous release date; it is also based on J. Cole’s track record for producing music that is both thought-provoking and emotionally impactful. He has shown that his poetic skill is as bright as ever with “The Off-Season,” raising the bar for his subsequent work of art. Both fans and critics anticipate “The Fall

Off” to uphold J. Cole’s legacy of superb storytelling. They predict that he will reflect on fame, prosperity, and the social themes that have long been a mainstay of his songs, going even farther into his personal journey.

Additionally, the lack of a release date has given J. Cole the freedom to complete the album at his own speed, guaranteeing that the finished result will live up to his expectation. “The Fall Off” is expected to have big societal influence and musical aspirations. J. Cole has made a name for himself as an advocate for social and political issues, and his capacity to successfully blend conscious rap with mass appeal has the power to start meaningful debates and effect change.

Conclusion: The Unparalleled Anticipation for J. Cole’s “The Fall Off”

In addition to establishing J. Cole as one of the rap game’s most talented lyricists, “The Off-Season” acted as a drawing forerunner to “The Fall Off.” “The Off-Season” was a poetic masterpiece that left listeners craving more because of its outstanding qualities and reflective themes. The anticipation for “The Fall Off” is unlike anything in the music business in recent years. Fans are on the edge of their seats as a result of J. Cole’s cryptic approach to the album’s release date, which has injected a sense of anticipation. Expectations are skyrocketing for what seems to be another remarkable chapter in J. Cole’s illustrious career since “The Off-Season” set the bar so high. When “The Fall Off” is released, it will undoubtedly have a profound impact on hip-hop and beyond, cementing J. Cole’s reputation as one of

the best musicians of his age.

Album Review: Pretenders – “Relentless”

When a band names their album “Relentless”, the last thing one would expect to be is bored. Sadly, however, the latest album by renowned 80’s rock group The Pretenders defies expectations by containing some of the blandest rock music I’ve heard in a long time.

The album starts inoffensively enough with “Losing My Sense of Taste”, a somewhat grungy number containing a pair of rather decent guitar solos. The vocals sound somewhat flat, but that’s to be somewhat expected considering lead singer Chrisse Hynde turned 72 last month. In any case, the second track, “A Love” is a noticeable improvement, with Hynde’s vocals fitting better with the Smiths-esque instrumentation.

The song “Domestic Silence”, while featuring a pretty good riff, also features lyrics that are far less clever than they think they are (“Domestic silence comes in many places”) and a guitar solo so tepid and underwhelming I would have preferred if they hadn’t even bothered. “The Copa” is where the album really starts to drag, combining yawn-inducing adult contemporary musicianship with flowery, melodramatic lyrics (“You're long blond in hair of heavy salty sea / A curtain when it closed over and above me.”).

Writing-wise, “The Promise of Love” is an improvement over the previous track, but is let down by a glaring distortion during the choruses which I highly doubt to be intentional. Thankfully, the next track, “Merry Widow” is actually rather decent, being a psychedelic rock track with a sound similar to something The Doors would’ve put out, especially during the coda. There are some production-related gripes that I have with the song (The drums sound rather flat, and there is some slight audio clipping), but they’re nowhere near as bad as they were in the previous song. 

“Let The Sun Come In” is another success as far as I’m concerned, boasting a nice, thick-sounding bassline and the best chorus on the whole album. Unfortunately, the album dives right back into mediocrity with “Look Away”, another dull piece of fodder for coffee shop playlists that sounds as if it were written to be sung by someone a few decades younger. The next two tracks, “Your House is On Fire” and “Just Let It Go”, continue this trend, but come off as being slightly more interesting due to trip-hop-inspired production and a well-executed guitar solo by James Walbourne respectively.

11 tracks into this 12-track long album, “Vainglorious” finally delivers the high-energy rock sound that one would expect from the album when looking at the title and cover. That’s not the say that the song is very good, mind you, as it features one of the lousiest excuses for a chorus I’ve heard in a good while. Luckily, it seems that The Pretenders believe in saving the best for last, as “I Think About You Daily” is miles above everything that came before it. The combination of Chrisse Hynde’s delicate vocals and a dizzyingly gorgeous string section conducted by Radiohead’s Jonny Greenwood fit perfectly for the song, an ode to a lost love. One can only imagine what this album would’ve been like had they put this much effort into the other songs.

Similar to Throbbing Gristle’s “20 Jazz Funk Greats”, the title of this album comes off as a cruel joke, with the key difference that one album is a seminal, genre-defining work, while the other comes off for the most part like a band going through the motions in order to keep the lights on. Even the cover seems like something that was thrown together in two hours at most. In the end, with the exception of the excellent closer, this is an album so mediocre that I can’t even bother getting upset at it, since I’ll probably have forgotten everything about it within a week.

5/10